Media exposure & value-adding
Promoting the insurer Aviva, as a key player in the solidarity and social economy, investing in the real economy and increasing its notoriety as well as that of its network of local agents.
‘La Fabrique Aviva, le révélateur de bonnes idées’ (‘The Aviva Factory, revealer of great ideas)
An ambitious media strategy to promote ‘La Fabrique Aviva, le révélateur de bonnes idées’, a sponsorship operation aiming at awarding a million euros to innovating entrepreneurship initiatives worthwhile for the company.
A yearly media coverage campaign about the highlights of the operation: launching of the call for projects, calling for a vote on the dedicated digital platform, runner-up announcement, invitating journalists to every regional runner-up speeches sessions (#fabtour), sending invitations to the national award ceremony, announcing the 12 winners to the press, sending invitations to the regional cash prize presentation.
To increase communication, a social entrepreneurship barometer built in cooperation with several major players of the ESS and illustrated by computer graphics has been introduced to target traditional medias as well as social networks.
An acclaimed campaign of communication
‘La Fabrique Aviva’ federated more than 1.600 leaders of useful and innovating projects in its latest edition and received around 2.5 million votes on the dedicated platform.
More than 500 media coverages were obtained, two third of which in the local press and about 40 TV/radio broadcasts. The campaign was rewarded by national as well as international prizes: 2018 Public Relation and Press Relation Strategy Grand Prize Silver Trophy, First place for the Best Press Relation Communication Campaign Trophy, Gold medal for the PR Achievement of the Year 2018.