Determine the communication levers to better promote SMBs
RSM, 7th auditing and accounting network, supports amongst all its clients, SMBs as well as prospective SMBs in their development.
Objective: assert this positioning and promote its engagement as well as its expertise to their target.
Creating a media with engaging contents
To promote this positioning, Enderby envisioned a white-label Blog, ‘Objectif ETI’ (Objective SMB), as an efficient and innovative promoting lever to engage its targets. The graphic realisation, the content creation, as well as the development of the online platform have given life to a genuine magazine entirely designed by our team.
‘Objectif ETI’ is made of:
- Premium contents highlighting SMBs executives as well as the company’s associates.
- Dedicated sectioning to cover the entire range of subjects relating to SMBs
- A newsletter restating the blog’s content
- Social network presence with the creation of dedicated LinkedIn and Twitter accounts
A reference brand for SMBs
In less than a year, about 20 testimonies were gathered, around 100.000 visits on the website, a great social network presence as well as contacts made between experts and executives. All in all, a strong commitment toward the companies carrying the territorial economy.